Travel Safe with SafeAround

— PROJECT NAME

SafeAround's Content Creation & Brand Development


— ROLE

Art Direction

Graphic Design

Branding


— DATE

05/17 – 09/17

Summary

SafeAround is a website and App that helps travellers find useful information about their destination as ell as the safety index and areas to avoid. The start-up was in its early stage and needed helped with content and brand awareness.


Strategy

Create content for website (country and city profileswith things to do, areas to avoid, safety tips, and other useful information for travelers).


Open a Facebook page to share our content and create brand awareness


Translate profiles into other popular languages


Results


Created and edited 27 country profiles and 56 city profiles


Developed and launched a successful social media program that led to a 70% increase in Facebook fans


Blog Posts:

Country Profile:Egypt


City Profile:Guadalajara

Catch a Glimpse!